Circuit Of Mass Communication

The Circuit of Mass Communication (David Miller, Jenny Kitzinger, Kevin Williams and Peter Beharrell, Sage, 1998)


This book examines the promotional strategies of interest groups, the production of media coverage, meanings promoted by the media and their impact on policy culture and society. Using detailed analysis of the struggle over representation during the AIDS crisis, the authors reveal the power of the media to influence public opinion, and the complex interaction between media coverage and audience response.

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